Content creators, let's face it, we all think our ideas are the best! (Who else is guilty of this? I know I don't stand-Ialone here.) But, How do you know you really have a good idea? I laugh at myself when I think of all the American Idol Audition Round ideas I have had, with my mom, family and best friends in tow rooting me on. Many of you are familiar with the reference. If not, it's where contestants who were auditioning for the show waited in line for 3-4 days to be seen by the auditors, only to sound like an injured seal. And even after their entourage overhears the audition, they can't quite figure out why their beloved family member (the singing seal) didn't make it. (Hilarious).
I have been that singing seal for content. Thankfully, I've gone outside of my family and friends to get advice on how to create better content. I am a work in progress. I spoke to an executive at a network, and I asked him what was the difference between a good and great pitch, and among a lot of great answers, a few stood out. He said it's important to make sure the concept aligns with what the network is seeking. Which is to say, no matter how good the idea is, if it is not the type of show the network or production house is known for doing then it won't be great for that company. So we should all be researching before pitching. He also said there was a difference between an executive asking you questions because they are utterly confused about your concept, and one who is asking questions because they are digging deeper. One is good, and the other is...so bad.
What he said made me think, “Well, how can one know?”
So, I'm asking all of you content creators to tell me, How Do You Know
You Have a Good Idea?
TIP: GET SCRIPT COVERAGE FOR YOUR SCRIPT TO MAKE SURE WHAT YOU THINK IS GOOD, IS REALLY GOOD!
WHAT IS SCRIPT COVERAGE?
It's a written report done by a person who specializes in analyzing and grading scripts. He/she then does a report that grades the write on:
Concept, Plot, Characters, Arcs, Dialogue, and Structure.