A modern development system for athletes, parents, and programs who refuse to leave success to chance.
42 states now allow NIL. Almost no one is teaching athletes what to do with it.
Squeaky Moore
Founder · Athletes Advantage · The Pitch 101™
The Gap
States now allow high school NIL deals
Marketing companies, agents, and collectives are circling young athletes who have no framework to capitalize — or protect themselves. The NIL landscape is moving faster than anyone can keep up.
Everyone else is teaching:
The legislation opened the door.
The athlete is standing in the doorway with no map.
Athletes Advantage is teaching:
“My goal is to transform one-dimensional athletes into full 360° athletes — where athletes learn to show up as brands, not just players.”
— Squeaky Moore, Founder · Athletes AdvantageWho This Is For
Athletes, parents, coaches, programs — if you’re invested in what happens off the court, Athletes Advantage was built for you.
Athletic Directors
Scalable NIL education for your entire program
Coaches & Club Directors
Develop the whole athlete, not just the player
High School & AAU Programs
Prepare athletes for what’s coming before it arrives
Youth Sports Organizations
Build off-court culture and readiness early
Parents & Families
Equip the first brand manager in the athlete’s life
Showcases & Tournaments
Add off-court programming to your events
College Readiness Programs
Leadership and identity for the next level
Collectives & Community Partners
Connect with brand-ready athletes
The Transformation
Before Athletes Advantage
After Athletes Advantage
The Methodology
A proprietary 10-step methodology — the engine inside every Athletes Advantage workshop, keynote, and program. Multi-session. Licensable. Scalable. This is the what — not the how. The how is in the room.
Assess
Identity before opportunity. Who are you before the deal?
Ready
NIL literacy. Prime the mind before the market finds you.
Tell
Your story. Your bio. Your narrative. Your voice.
Intentional
From accidental brand to aligned brand. Every move.
Connect
Brand-ready athletes meet brand partners. Early equity.
Uplift
The parent track. Equip the first brand manager.
Launch
Toolkits. Systems. Immediate activation.
Amplify
Content, testimonials, and long-term value captured.
Transform
The full 360° athlete. On and off the court.
Elevate
Athletes, families, and partners all rise together.
How We Work
The Athlete Lane
Build Confidence, Clarity & NIL Readiness
NIL literacy, brand identity, communication, voice, positioning, and narrative control.
The Parent Lane
The First Brand Manager
Parents are in the room before any brand is. This lane gives them the language and tools to support — not disrupt.
The Partner Lane
Ecosystem Access
Sponsors, platforms, programs, and departments get early access to brand-ready athletes.
Free Resources
Two resources. One to use right now. One to start the conversation.
Signature Activity · Free · No Sign-Up Required
“Control the Narrative”
Analyst Write-Up Exercise
The activity that changes how athletes think about their brand. Identify the story you want told — before anyone else tells it for you. Use it before the next game, in warmups, or as a team activity. This is Step T of the ARTICULATE Framework™ — available free to every athlete, parent, and coach.
PDF · Free · No email required
Athletes · Parents · Coaches · Programs · Partners
I’m Interested in
Athletes Advantage
Whether you’re an athlete ready to build your brand, a parent navigating NIL, a coach who wants this for your program, or an organization looking to partner — let us know. We’ll reach out personally and point you to the right lane.
No spam. Just a real follow-up from Squeaky or her team.
Deliverables
Every session is practical. Here’s exactly what happens in the room and what athletes leave with.
Customized Workshop
Tailored to your athletes, program size, and goals.
ARTICULATE Curriculum
The full methodology — identity, NIL, communication, brand.
Identity & Leadership Tools
Frameworks and exercises athletes use and revisit.
NIL Literacy Guide
What NIL is, what to watch for, what it means now.
Parent Communication Tools
Resources parents take home — the conversation continues.
Post-Session Sheets
Repeatable takeaways long after the room clears.
Real-World Scenarios
Decision-making exercises from actual NIL situations.
Optional Follow-Up
Q&A, coaching, or extended programming as needed.
The question is — who’s teaching them how to do it right?
The Programs
Every offering stems from the ARTICULATE Framework™. Select the entry point that fits your goals, group size, and timeline.
Flagship Workshop
Get NIL Ready™
A high-impact 60–90 minute session for athletes, parents, or programs.
For Parents
The Power Parent Session
For parents navigating NIL, recruiting, and how to support without disrupting.
Keynote
Your Name Gets You in the Room. Your Brand Keeps You There.
The signature keynote for conferences, showcases, banquets, and summits.
For Institutions
The 360° Athlete Experience
A multi-session series covering identity, leadership, NIL, and communication.
For Licensing
ARTICULATE Framework™ Licensing
Embed the methodology in your institution for long-term integration.
The 6-Week ARTICULATE Intensive
Deep-Dive Cohort Program · Athletes & Programs
The full ARTICULATE Framework™ delivered across six sessions — building from identity to execution, week by week.
The program culminates in a live pitch event — athletes present their personal brand decks to coaches, executives, agents, or brand partners. Real feedback. Real stakes. Athletes leave with a presentation deck, a brand system, and the experience of having stood in the room and delivered.
The Process
Book a Discovery Call
Tell us about your program, athletes, and goals.
Choose Your Lane
Athletes, parents, institution, or licensing.
Customize the Session
We tailor content and format to your group.
Deliver the Workshop
In-person or virtual. 60–90 min or multi-session.
Take the Tools Home
Every attendee leaves with resources built to activate.
Why Now
States have NIL access.
Most athletes have zero infrastructure to use it.
Is when the work happens.
Before the opportunity. Before the deal. Before the mistake.
NIL isn’t slowing down. Recruiting isn’t getting simpler. And athletes aren’t being prepared for the realities they’re stepping into.
The athletes who win off the court are the ones who built their brand before they needed it. Athletes Advantage is that infrastructure.
“So when the opportunity comes,
they’re already ready.”
Proof of Concept
Michai White
Class of 2028 · Brewster Academy · City Rocks EYBL · Point Guard
As a parent navigating NIL and recruiting with my own son, I have lived the confusion, the pressure, and the lack of guidance firsthand. Michai’s journey shaped the ARTICULATE Framework™ and the Athletes Advantage system.
This isn’t theory. It’s lived experience, tested strategies, and real-world results.
Trusted Partners & Platforms
The Founder
Squeaky Moore
Pitch & Positioning Coach · Speaker · Author
@squeakymoore @athletesadvantagenilpitch www.thepitch101.comSqueaky Moore
Author · Founder · Speaker · NIL Strategist
I’m the author of #100Pitches and the founder of The Pitch 101™ — a pitch and positioning methodology used by entrepreneurs, athletes, and professionals. That same methodology is the engine inside Athletes Advantage.
As the mother and brand manager of Michai White — ESPN’s #17 overall recruit and #1 PG in the Class of 2028 — I’m not teaching NIL theory. I’m navigating it in real time.
I saw the gap before it had a name. So I built the system to close it.
Work With Me
Choose a time that works for you. We’ll talk about your program, your athlete, or your organization — and find the right entry point into Athletes Advantage.
Ready to Start
Bring Athletes Advantage to your program, platform, department, or institution. One session or a full curriculum — the methodology scales to your need.
Parents · Coaches · ADs · Programs · Partners
Ready to Bring Athletes
Advantage to Your World?
Whether you’re a parent navigating NIL for your athlete, a coach building a stronger program, an AD looking for off-court development, or a showcase director adding value to your event — you’re in the right place.
Submit your info and we’ll send you the Athletes Advantage Program Overview. Squeaky will follow up personally within 24–48 hours.
Tell us about yourself
A modern development system for athletes, parents, and programs who refuse to leave success to chance.
42 states now allow NIL. Almost no one is teaching athletes what to do with it.
Squeaky Moore
Founder · Athletes Advantage · The Pitch 101™
The Gap
States now allow high school NIL deals
Marketing companies, agents, and collectives are circling young athletes who have no framework to capitalize — or protect themselves. The NIL landscape is moving faster than anyone can keep up.
Everyone else is teaching:
The legislation opened the door.
The athlete is standing in the doorway with no map.
Athletes Advantage is teaching:
“My goal is to transform one-dimensional athletes into full 360° athletes — where athletes learn to show up as brands, not just players.”
— Squeaky Moore, Founder · Athletes AdvantageWho This Is For
Athletes, parents, coaches, programs — if you’re invested in what happens off the court, Athletes Advantage was built for you.
Athletic Directors
Scalable NIL education for your entire program
Coaches & Club Directors
Develop the whole athlete, not just the player
High School & AAU Programs
Prepare athletes for what’s coming before it arrives
Youth Sports Organizations
Build off-court culture and readiness early
Parents & Families
Equip the first brand manager in the athlete’s life
Showcases & Tournaments
Add off-court programming to your events
College Readiness Programs
Leadership and identity for the next level
Collectives & Community Partners
Connect with brand-ready athletes
The Transformation
Before Athletes Advantage
After Athletes Advantage
The Methodology
A proprietary 10-step methodology — the engine inside every Athletes Advantage workshop, keynote, and program. Multi-session. Licensable. Scalable. This is the what — not the how. The how is in the room.
Assess
Identity before opportunity. Who are you before the deal?
Ready
NIL literacy. Prime the mind before the market finds you.
Tell
Your story. Your bio. Your narrative. Your voice.
Intentional
From accidental brand to aligned brand. Every move.
Connect
Brand-ready athletes meet brand partners. Early equity.
Uplift
The parent track. Equip the first brand manager.
Launch
Toolkits. Systems. Immediate activation.
Amplify
Content, testimonials, and long-term value captured.
Transform
The full 360° athlete. On and off the court.
Elevate
Athletes, families, and partners all rise together.
How We Work
The Athlete Lane
Build Confidence, Clarity & NIL Readiness
NIL literacy, brand identity, communication, voice, positioning, and narrative control.
The Parent Lane
The First Brand Manager
Parents are in the room before any brand is. This lane gives them the language and tools to support — not disrupt.
The Partner Lane
Ecosystem Access
Sponsors, platforms, programs, and departments get early access to brand-ready athletes.
Free Resources
Two resources. One to use right now. One to start the conversation.
Signature Activity · Free · No Sign-Up Required
“Control the Narrative”
Analyst Write-Up Exercise
The activity that changes how athletes think about their brand. Identify the story you want told — before anyone else tells it for you. Use it before the next game, in warmups, or as a team activity. This is Step T of the ARTICULATE Framework™ — available free to every athlete, parent, and coach.
PDF · Free · No email required
Athletes · Parents · Coaches · Programs · Partners
I’m Interested in
Athletes Advantage
Whether you’re an athlete ready to build your brand, a parent navigating NIL, a coach who wants this for your program, or an organization looking to partner — let us know. We’ll reach out personally and point you to the right lane.
No spam. Just a real follow-up from Squeaky or her team.
Deliverables
Every session is practical. Here’s exactly what happens in the room and what athletes leave with.
Customized Workshop
Tailored to your athletes, program size, and goals.
ARTICULATE Curriculum
The full methodology — identity, NIL, communication, brand.
Identity & Leadership Tools
Frameworks and exercises athletes use and revisit.
NIL Literacy Guide
What NIL is, what to watch for, what it means now.
Parent Communication Tools
Resources parents take home — the conversation continues.
Post-Session Sheets
Repeatable takeaways long after the room clears.
Real-World Scenarios
Decision-making exercises from actual NIL situations.
Optional Follow-Up
Q&A, coaching, or extended programming as needed.
The question is — who’s teaching them how to do it right?
The Programs
Every offering stems from the ARTICULATE Framework™. Select the entry point that fits your goals, group size, and timeline.
Flagship Workshop
Get NIL Ready™
A high-impact 60–90 minute session for athletes, parents, or programs.
For Parents
The Power Parent Session
For parents navigating NIL, recruiting, and how to support without disrupting.
Keynote
Your Name Gets You in the Room. Your Brand Keeps You There.
The signature keynote for conferences, showcases, banquets, and summits.
For Institutions
The 360° Athlete Experience
A multi-session series covering identity, leadership, NIL, and communication.
For Licensing
ARTICULATE Framework™ Licensing
Embed the methodology in your institution for long-term integration.
The 6-Week ARTICULATE Intensive
Deep-Dive Cohort Program · Athletes & Programs
The full ARTICULATE Framework™ delivered across six sessions — building from identity to execution, week by week.
The program culminates in a live pitch event — athletes present their personal brand decks to coaches, executives, agents, or brand partners. Real feedback. Real stakes. Athletes leave with a presentation deck, a brand system, and the experience of having stood in the room and delivered.
The Process
Book a Discovery Call
Tell us about your program, athletes, and goals.
Choose Your Lane
Athletes, parents, institution, or licensing.
Customize the Session
We tailor content and format to your group.
Deliver the Workshop
In-person or virtual. 60–90 min or multi-session.
Take the Tools Home
Every attendee leaves with resources built to activate.
Why Now
States have NIL access.
Most athletes have zero infrastructure to use it.
Is when the work happens.
Before the opportunity. Before the deal. Before the mistake.
NIL isn’t slowing down. Recruiting isn’t getting simpler. And athletes aren’t being prepared for the realities they’re stepping into.
The athletes who win off the court are the ones who built their brand before they needed it. Athletes Advantage is that infrastructure.
“So when the opportunity comes,
they’re already ready.”
Proof of Concept
Michai White
Class of 2028 · Brewster Academy · City Rocks EYBL · Point Guard
As a parent navigating NIL and recruiting with my own son, I have lived the confusion, the pressure, and the lack of guidance firsthand. Michai’s journey shaped the ARTICULATE Framework™ and the Athletes Advantage system.
This isn’t theory. It’s lived experience, tested strategies, and real-world results.
Trusted Partners & Platforms
The Founder
Squeaky Moore
Pitch & Positioning Coach · Speaker · Author
@squeakymoore @athletesadvantagenilpitch www.thepitch101.comSqueaky Moore
Author · Founder · Speaker · NIL Strategist
I’m the author of #100Pitches and the founder of The Pitch 101™ — a pitch and positioning methodology used by entrepreneurs, athletes, and professionals. That same methodology is the engine inside Athletes Advantage.
As the mother and brand manager of Michai White — ESPN’s #17 overall recruit and #1 PG in the Class of 2028 — I’m not teaching NIL theory. I’m navigating it in real time.
I saw the gap before it had a name. So I built the system to close it.
Work With Me
Choose a time that works for you. We’ll talk about your program, your athlete, or your organization — and find the right entry point into Athletes Advantage.
Ready to Start
Bring Athletes Advantage to your program, platform, department, or institution. One session or a full curriculum — the methodology scales to your need.