The Pitch 101
Clarity fuels
confidence.
Your pitch is
the bridge.
Don't Ask. Align.
Squeaky Moore is a Pitch & Positioning Coach, author of #100Pitches, and the architect of a communication methodology that has helped entrepreneurs, students, corporate teams, and institutions find their voice — and use it to open every room that matters.
100+
Personal pitches
made & studied
made & studied
500+
Clients coached
across every industry
across every industry
12+
Named frameworks
in the methodology
in the methodology
7
Audience lanes
served
served
Book a Discovery Call
Free · 20 min · No pressure
Delivered at & seen at
NYU
BRIC Media
Morgan Stanley
Score NYC
Up Foundation
New Urban League
The Program NYC
ABC Here & Now
Huffington Post
"Positioning is how you show up, stand out, and separate yourself in the minds of the people you want to support you."
Foundation Principle"Your story becomes your distinction. The pitch is not the performance — it is the proof."
Core Philosophy"Donors, investors, and partners don't fund products. They fund vision, credibility, and clarity. You must position before you pitch."
Pitch 101 LawThe methodology
Not a coaching style.
A communication operating system.
The Pitch 101 is built on over a decade of real pitches, real rooms, and real outcomes. Every program, workshop, coaching session, and digital tool runs on the same engine — a suite of named frameworks that address every breakdown point in how people communicate, position, and pitch.
These are not templates. They are thinking tools designed to become muscle memory. The room changes. The frameworks hold.
Foundation
The Pitch Flow Formula™
Hook → Empathy → Aha → Solution
Signature
The STORY Sequence™
5-part founder storytelling framework
Positioning
The Positioning Deep Dive™
4 questions that give your pitch a spine
Structure
IDEA → IMPACT™
Idea · People · Change · Proof
Architecture
The Pitch Architecture™
The 5-minute pitch blueprint
Deck
The Deck Framework™
12-slide pitch deck architecture
Clarity
Core Pitch Positioning Trio™
Who · What · Why You
+ 5 more
The full suite
See all 12 frameworks →
Who this is built for
One methodology.
Every room.
The frameworks adapt to the audience. The outcomes stay the same: clarity, confidence, and the pitch that gets to yes.
Entrepreneurs
Pitching investors, donors, accelerators, and customers. From the elevator to the boardroom — Pitch Like a Pro.
See programs →Emerging Leaders
The next generation of executives, advocates, and changemakers. Learning to lead with their voice before the room gives them permission.
See programs →Students
High school through university. First-gen, TRIO, and student success programs. Pitch It Up™ meets them where they are.
See programs →Underrepresented Founders
Expected to pitch without ever being taught how. The Pitch 101 was built for this gap.
See programs →Corporate Teams
Communication, executive presence, and leadership training for teams that pitch internally and externally.
See programs →Schools & Institutions
CUNY, universities, YMCAs, incubators. Curriculum licensing and the PitchMaster ecosystem.
See programs →The Pitch 101 ecosystem
One methodology.
Many ways in.
Pitch Like a Pro
Signature coaching & workshop program for entrepreneurs and professionals.
Live nowPitch It Up™
Workshop program for students, schools, universities, and institutions.
Live now1-on-1 Coaching
Private sessions with Squeaky. Strategy, deck review, delivery coaching.
Live nowThe Pitch Room
Community for entrepreneurs. Weekly prompts, live coaching, accountability.
Live nowCurriculum Licensing
The methodology licensed for institutional and corporate use at scale.
AvailableSpeaking & Keynotes
Eight signature keynotes for conferences, campuses, and corporate events.
AvailablePitchMaster App
AI-powered pitch training built on The Pitch 101 Framework Suite.
Coming 2026Digital Learning Modules
Self-paced online curriculum based on the full methodology.
Coming 2026What clients say
The methodology works.
In every room.
★★★★★
"After just two calls, Squeaky gave us jewels that really helped reshape our pitch. Some concepts we hadn't thought about — it helped us give the judges exactly what they needed to know."
Workshop Participant
★★★★★
"Squeaky is AMAZING!! Her guidance was impeccable! The insights and tips she provided added the cherry to the delivery!"
CEO, MVP Swimmers
★★★★★
"Squeaky has been an invaluable asset as guest speaker in our Pitch Workshop Series at BRIC. Deep knowledge, humor, and heart."
Director of Media Education, BRIC
★★★★★
"Before our sessions I was unclear with our messaging — especially our 'Why.' She helped me find the words that were already there."
CEO, The Unique Online Reading Tutor
★★★★★
"My girls saw how uncomfortable I was pitching before I met you. That investment was so worth it."
CEO
The founder
I pitched 100 times
so you don't
have to.
Before the methodology, before the frameworks, before the programs — there was a filmmaker who needed to pitch and couldn't find anyone teaching people like her how to do it.
So she pitched 100 times. She studied every yes. She dissected every no. And she built the system she wished had existed when she started.
That system is The Pitch 101.
Read the full story →#100Pitches
The book — Mistakes I've Made So You Don't Have To. The origin story of the entire methodology.
Walmart &
Macy's
Macy's
Clients have landed major retail deals after working through the methodology.
The Today
Show & HSN
Show & HSN
Clients have pitched and placed on national media and shopping platforms.
Free resource
Find out exactly where
your pitch is losing the room.
10 questions. 5 minutes. An instant score that tells you what to fix — and in what order.
Free · No email required · Instant results
Ready
Pitch like you
mean it.
Book a free 20-minute discovery call. We'll talk about where you are, what you're pitching, and exactly what the methodology can do for you.
Book Your Free Discovery Call →Free · 20 minutes · No pressure or commitment required