Your brand is your
most valuable asset.
Learn to pitch it.
These resources are built specifically for student athletes, families, and coaches navigating NIL — from understanding your identity and value to pitching sponsors with the confidence of a pro.
NIL is real — but most athletes aren't ready
Having talent isn't enough. You need to know how to communicate your value to brands, sponsors, and partners.
Your identity is your pitch
Before you can pitch to a sponsor, you need to know who you are — your story, your pillars, your "it factor."
Control the narrative
Brands don't just sign athletes — they sign stories. These workshops teach you to own yours.
Two sessions.
One mission: get you ready.
Live workshop recordings from Squeaky Moore's Athletes Advantage NIL education series — available to watch on your schedule, as many times as you need.
The foundational NIL workshop every student athlete needs before anything else. Squeaky walks you through what NIL actually means for you, how to position your identity as a brand, and what you need to have in place before you approach any sponsor or partner.
- What NIL means for you right now
- Identity-first NIL positioning
- The Athlete Pillars framework
- Finding your "It Factor"
- Brand positioning fundamentals
- The parent's role in NIL
- Deal protection basics
- Control the Narrative activity
The next level. Once you know the NIL landscape, this session goes deep into the "who" — who you are as a brand, what makes you different from every other athlete in your position, and how to communicate that difference in a way that sponsors and partners actually respond to.
- Defining your personal brand pillars
- Identity vs. image — the difference
- Finding and owning your voice
- What brands actually look for
- Crafting your athlete story
- Social media as a pitch tool
- The "What do people say when you leave?" framework
- Your NIL pitch in 60 seconds
The NIL Ready
Bundle
Both workshops together — the complete foundation to NIL education for student athletes. Watch them in order, work through the exercises, and walk away knowing exactly how to position and pitch yourself as a brand.
Book a discovery call to purchase the bundle — we'll send both recordings immediately after.
Built for athletes at every level.
Whether you're just entering the NIL conversation or already have opportunities on the table, these workshops meet you where you are.
High School Athletes
Building your brand early gives you a massive advantage. These workshops help you understand NIL before you need it — so you're ready when the opportunities arrive.
College Athletes
You have NIL rights right now. These workshops help you understand what you have, how to use it, and how to approach brands and sponsors with confidence and professionalism.
Parents & Families
NIL affects the whole family. These workshops give parents the language and framework to support their athlete's brand — and know when to step in and when to step back.
"Squeaky is AMAZING!! Her guidance was impeccable! The insights and tips she provided added the cherry to the delivery!"
Want Squeaky to deliver
this live to your team?
Athletes Advantage workshops are available for teams, schools, and athletic programs. Book a discovery call to talk about bringing a live NIL education session to your athletes.
Book a Discovery Call →