DEVELOPMENT TIP
The problem that so many content creators make is spending an exuberant amount of time (or maybe not), developing tv and film ideas and writing scripts, and so little time developing the materials. Not only does this allow for development loop holes, it also doesn’t help a good verbal pitch.
Let’s say you have a great verbal pitch and they buyer wants to see the treatment of your film, but the treatment is stiff and sounds too educational; the story doesn’t come across like it did when you verbally pitching it. Now, they have to pitch it up, or send coverage of it over to the rest of the team to read. If you’ve done a horrible job on developing the treatment, you could possibly lose the deal. The person you pitched could have forgotten some of the amazing things you described in your verbal pitch. He, after reading your dry thesis, [coughs]… I mean, reading your treatment… could be inserting some of the highlights he only somewhat remember, in wrongly.
Many content creators throw all level of creativity out of the window when it comes time to creating the pitching materials.
Hear is a tip:
THIS IS NOT THE TIME TO BECOME THE STRAIGHT “A” STUDENT!
That was screamed from a place of love.
I’m sorry for yelling at you, but, I really want to get that point across. In short, I’m saying, spend just as much time writing creative materials. If you are creating a treatment for your film, make it sound like a good story, with dialogue, and the world all built into it. It has to sound like the same exciting story you told to your best friend when y’all talked about it over wings and wine.
