So, I just finish a call where an award-winning author (has been on Oprah and Ellen for his book), pitch me his new book idea that he wants me to pitch, to possibly have it made into a movie (and I’m adding limited series.)
I jump on my email and email all who I think might be interested in his intellectual property. But first, I write something that would make them want to click…
**THE TOPIC TODAY IS SUBJECT LINES**
As a pitching guru, with a big dream to executive produce and write television and film projects, I have to stay relevant to development executives even though I have built relationships with them. No matter what, I know that the ideas I pitch have to be great and fall in line with the mandates of networks, production company’s or studios, and I still have to put energy in getting the pitch meeting.
I think long and hard about a subject heading. I want it to entice, and make them feel a sense of urgency to click.
I have to:
1. Keep it short. 6-8 words. 7 is the sweet spot.
2. Mention the most important thing. In this case, ”I have the rights!”
3. Entice the buyer so I can get the meeting… ”Award-winning author”
4. Brainstorm first to determine keywords that are important to write about to continue the narrative within the body of the email.
That said, let’s play with subject headings. You could use your own project for this writing challenge.
How would you write a subject heading for your project (and if you have a product or business, write one for that).
The goal is just to get a meeting!
GO! Write a subject heading. No wrong answer, just an opportunity to get feedback on making a great one. 👇🏽👇🏽👇🏽
